Love geographic information science (GIS) but don't want to spend your life being a plan old cartographer? Those are the people that draw maps, just in case you didn't know! Well, you're in luck because there are plenty of other exciting options available to you where you can put your specialism to good use. Options you can read lots more about in the post below.
Sales and marketing
Believe or not using your GIS qualifications in the field of marketing is a genuine possibility. After all, businesses are always after information on the particular demographic they are looking to sell to, and this is something that you can help provide.
In particular, as a GIS professional you will be able to provide a visual representation of the demographic makeup of specific areas, demonstrating whether they are a viable option for a business to pursue.
Also, with the personalisation of advertising being a massive thing at the moment, GIS specialists will be much in demand to track and match potential customers with the right adverts based on their location. Something that can help local business thrive, even in a global market.
Transport route and building planning
Another area in which you may find rewarding work as a GIS professional is transportation and building planning. In particular, the ability to extrapolate and apply complex geographic data is vital to local government offices that are in charge of planning and building roads, sidewalks, and bike routes.
In fact by collecting and using this information in the correct way the GIS professional can help them to make better choices both regarding how well these features work in everyday life, and concerning the costs involved.
The same is true of building planning as well because detailed GIS information can help to identify both where appropriate structures, housing, and specific services are required, as well as ensure that the location is a suitable one for such a purpose.
One way in which GIS professionals can make a valuable contribution to society with their work is to find ways to use and analyse information from regular people when a disaster situation is occurring such as a flood, earthquake, or other emergencies.
After all, most of us are armed with smartphones these days, and these can be used to collect data about the state of a particular location, as well as the number of people that are still in the area. Something that can help those caught in such as situation because the emergency services or military relief sent to assist can be most effective when they have as much info on the situation as possible.
In fact, if this is an application of GIS that you are seriously interested in, why not check out this infographic on crowdsourcing disasters by clicking the link and get the lowdown on how this happens from some of the top professionals in the field? Something that will help you to establish whether this area of GIS is a suitable match for your skills and preferences.
Official government work
Apart from the applications mentioned above for GIS qualifications, there are additional opportunities to work for government departments too. One such possibility is to help improve security measures, a task that is of particular relevance with so many terrorist threats occurring on a daily basis.
Another application is to assist governments or even councils in identifying where particular resources such as schools, are most needed. Something that can ensure that those people that are most in need get help first.
Then there is a great need for GIS professionals that can collect and analyse data that relates to a particular population. Something that can be used to help with government campaigns, effective policing, and even has applications in healthcare concerning establishing where the need is greatest and ensuring that this is dealt with.
Additional commercial applications
Lastly, there are plenty of other commercial applications for those specialising in GIS as well. These including deciding where to locate a store for the best footfall, something that can provide the best conditions for its surviving and thriving in the long term.
Then there is the potential for those with GIS qualifications to help create effective communication and supply networks, both things that have significant relevance in the commercial sector and can even make or break a company in term of success. Something that makes GIS a valuable specialism, and also proves that the offer to make maps is not the only one you have, and that you don't need to accept it if you don't want to.