When you’re writing a resume, one of the best pieces of advice that you’ll ever get is that you need to tailor it to the specific job. Employers will be able to tell if you’re just using a template and sending it out to as many companies as possible. You need to consider the specific job role and the skills that are needed, and build your resume around that. This is especially important if you’re applying for marketing roles because your resume is an opportunity to demonstrate your marketing abilities.
If you’re applying for marketing jobs and you’re not having much luck, it might be because you haven’t considered these things when writing your resume.
Your previous job history is one of the major things that employers look for in any application. When it comes to marketing jobs, it’s important that you provide clear statistics to back up your performance. For example, instead of just saying that you increased traffic to a website, put in the before and after figures and include the percentage of that increase. You can also include increases in email subscribers and the conversion rates from any marketing campaigns that you were a part of. It’s important that you prove that you performed well and give specific examples, rather than just expecting people to take your word for it.
Typography is such an important part of marketing and, in particular, branding. So many companies put time and money into creating their own unique typeface because it has a very positive impact on branding (visit https://www.templafy.com/blog/corporate-typeface-why-bespoke-is-better-for-business/ for more info on the importance of bespoke typeface). It’s important that you show an understanding of just how important typography is in marketing, and your resume is a good way to do that. If it’s clear that you haven’t put any thought into it and you’re using a typeface that isn’t aesthetically pleasing, that’s going to be a big red flag for any potential employers.
The skills section is such an important part of any resume but so many people get it wrong or even miss it out entirely when they’re applying for marketing jobs. If you just fill it with basic things like computer skills, for example, you’re not demonstrating your value to a marketing department. You need to focus on more specific skills like SEO, copywriting, public speaking etc. The job description is a good place to start because this will have a list of skills that apply to the role.
Your education is important up to a point but a lot of people give too much space to it on a marketing resume. Marketing qualifications teach you a wide range of basic skills and concepts but it’s when you start working that you’ll pick up the specific skills that make you qualified for the job. You should list the qualifications that you have but there’s no need to include things like the subject of your coursework, any clubs that you were a part of or any irrelevant academic awards. Visit https://www.livecareer.com/ for more information on exactly how to write the education section of your resume.
If you’re not following these specific rules when you’re writing your marketing resume, you’ll struggle to get any interviews.